Helping You Sell Your Courses and Coaching
About SellerSchool
We built the resource we couldn't find anywhere else.
If you're a course creator or coach trying to figure out which platform to build your business on, you've probably already discovered the problem: most of the advice out there isn't really honest, hand-on-heart advice. It's marketing dressed up as guidance — written by people who earn a commission no matter which platform you pick, and who've never actually sat down and used the tools they're recommending.
SellerSchool exists because that's not good enough.
Who's Behind SellerSchool
My name is Paul McIntyre, and I've been building businesses for over four decades — many of them online, and for the past several years specifically in the world of online courses and coaching.
In that time, I've personally used and paid for nearly every major course platform on the market. Not demo accounts. Not YouTube walkthroughs. Real accounts, real money, and real consequences when something didn't work the way it was supposed to.
I've experienced Kajabi's polished interface — and its $179-$499 monthly bill. I've navigated Zenler's complexity and waited days for a support response. I've built funnels in Systeme.io from scratch, hit Kartra's bugs at the worst possible moments, and migrated content between platforms when a tool simply didn't deliver on its promises.
That experience is what SellerSchool is built on.
Why We're Different
Most comparison sites have a financial incentive to point you towards the most expensive platform — or the one with the highest affiliate commission. We don't work that way.
Yes, we use affiliate links for some platforms (including Systeme.io), and we're transparent about that. But our reviews are based entirely on hands-on, independent use. We cover platforms we have no affiliate relationship with. We highlight serious weaknesses even in platforms we recommend. And we're not in the business of telling you what you want to hear.
Our reputation depends on giving you honest guidance — and over 220 course creators and coaches have trusted us to help them make better platform decisions. That matters more to us than any commission.
What You'll Find Here
Independent platform reviews — every major platform, assessed on real-world use, real pricing, real support quality, and the actual total cost of ownership. Not feature lists lifted from sales pages.
Platform comparisons — side-by-side guidance to help you understand not just what each platform does, but which type of creator it's genuinely suited for.
A free platform guide — a structured, practical process for making your platform decision in a day, including a cost comparison that covers the hidden fees most platforms don't advertise up front.
A free community — a space to ask questions, share experiences, and get support from other creators and coaches who've been exactly where you are.
And if you want to go further, there's optional one-to-one coaching with Paul for creators who want bespoke, hands-on guidance for their specific situation.
The SellerSchool Promise
We will never recommend a platform we haven't used. We will never hide a weakness to protect a commission. And we will never send you down a rabbit hole of research when a clear, honest answer exists.
Our job is to give you the right systems — without the guesswork.
Download the Free Platform Guide →
SellerSchool is based in Nottinghamshire, England. Questions? Reach us at hello@sellerschool.co.uk